Executive team

Executive team

EXECUTIVE TEAM - NO EDIT HERE

Ramón Aragonés
CEO
Training and career
Ramón Aragonés
CEO

Ramón Aragonés Marín (Madrid, 1954) studied Hospitality and Tourism Management in Palma de Mallorca University and Louvain University. He joined Hesperia Hotels in 2000 as Operations Manager. He was then promoted to Managing Director of Hesperia Hotels from 2000 to 2009, and after that Managing Director BU Spain of NH Hotel Group. In 2011 he was appointed Chief Operations Officer in the Executive Officer and member of the Management Committee. He has a vast experience in the hospitality industry. Before joining NH Hotel Group he worked as Hotel Manager for over 10 years in Spain, Belgium and Venezuela. 

 

Beatriz Puente
Executive Managing Director of Finance & Administration
Training and career
Beatriz Puente
Executive Managing Director of Finance & Administration

Beatriz Puente Ferreras holds an MBA from the Kellogg Graduate School of Management at Northwestern University in Chicago, where she studied Finance, Management and Marketing and was one of three international Fulbright Scholars. She also has a Bachelor in Business Administration with a major in Auditing from C.U.N.E.F. (Colegio Universitario de Estudios Financieros).

Before joining NH Hotel Group as CFO (July 2015), Puente worked as CFO of AENA for over two years, where she was in charge, among other matters, of strategic planning, financial control and investor relations, and she was a member of the Executive Committee. In addition, she was responsible for preparing and coordinating the company’s privatization process and its IPO (The largest IPO since 2007 and 2011 in Spain and Europe) and leading the Steering Committee (shareholders, global coordinators, joint-book runners, lawyers and auditors) and communication with the CNMV.

Beatriz spent almost eight years at Vocento (Spanish media group), which she initially joined as an Investor Relations and Corporate Development Director and was responsible of the preparation of Vocento’s IPO. In 2007, she became CFO. She was also a member of the Executive Committee.

At Citigroup European Investment Banking (Salomon Smith Barney), Puente held various positions. First, she was Associate for Investment Banking in Latin America in New York, then Vice President for Investment Banking (Financial Institutions and M&A) in London and Madrid.

During her professional life, she has also been part of companies such as Quintiles, where she worked as Financial Director and Ernst & Young as a Senior Auditor for clients in the food and beverage, lodging, personal care and retail sectors.

In addition to her work, Beatriz has been a member of C.U.N.E.F.’s advisory board since September 2015 and has taught the Mergers and Acquisitions module in its Master of Finance since 2010.

In 2012, Beatriz received the Seeliger y Conde Talented Young Executives Award (CFO). 

Rufino Pérez
Executive Managing Director of Resources
Training and career
Rufino Pérez
Executive Managing Director of Resources

Rufino Pérez Fernández studied Economics and Business Administration at the Universidad de Vigo and has an Executive MBA in Tourism Enterprise Management from the Instituto de Empresa.

He has developed most of his professional career in the hotel industry, holding positions such as Head of Internal Audit, Organization and Systems Director or Chief Operations Officer.

After the integration of Hoteles Hesperia in NH Hotel Group in December 2009, he served as Commercial Director for Spain, Portugal and Andorra and subsequently as Managing Director of this Business Unit.

In February 2013, he took on the role of Chief Commercial Officer in NH Hotel Group, leading hotel chain with close to 60.000 rooms in 29 countries. After three years, in 2016, Rufino Pérez was appointed Executive Managing Director of Resources where he currently leads the IT, Human Resources and Procurement strategies of the Company worldwide.

Chema Basterrechea
Chief Operations Officer
Training and career
Chema Basterrechea
Chief Operations Officer

Chema Basterrechea was born in Gijón (Spain) in 1969; he studied Economics at the University of Oviedo and holds an MA in Business Finance by the University of Wisconsin (USA), an Executive Program by the IESE Business School (Spain) and a Senior Executive Program by the London Business School (UK).

Basterrechea has developed most of his professional career in NH Hotel Group where he has held managing positions at both Business Unit and Corporate levels for the past 23 years. In 2005 he was appointed Managing Director of the Group for Spain and Portugal and subsequently, in 2007, he was named CEO of NH Italia SpA.

In March 2017, he was appointed Chief Operations Officer, reporting directly to the global CEO. As part of this new position, Basterrechea – who is now also a member of the Executive Committee of the Company - will lead NH Hotel Group’s strategy in the areas of Operations & Quality and Projects, Construction & Engineering in all of the Company’s Business Units (Spain, Portugal & Andorra, Italy, Benelux, Central Europe, America and China).

Basterrechea is an active member in various business associations, holding positions of leadership in organizations such as Confindustria, AICEO, the Spanish Chamber of Commerce in Italy or Confindustria Federturismo.

Ignacio Aranguren
Chief Assets & Development Officer
Training and career
Ignacio Aranguren
Chief Assets & Development Officer

Ignacio Aranguren González-Tarrío (Madrid, 1960), studied Economics and Business Administration at Universidad Pontificia de Comillas (ICADE-E2) and obtained a master’s degree in Finance from Centro Superior de Estudios Empresariales.

In 1997, with the merger of Corporación Financiera Reunida, S.A. (COFIR) with NH Hotel Group, is named for Development and Asset Management Group.

He previously worked for 5 years in the international professional services firm Coopers & Lybrand in Audit Department.

In 1989 he joined COFIR, S.A. as CFO, moving quickly to fill the post of Director of Investments. Currently, Aranguren works as Chief Assets and Development Officer of NH Hotel Group.

Isidoro Martínez
Chief Marketing Officer
Training and career
Isidoro Martínez
Chief Marketing Officer

Isidoro Martínez de la Escalera is an Engineer with Management post-graduate studies at IESE.
He has served as General Manager and CMO in prominent companies in the FMCG and Media industries, and has also developed a career as a digital entrepreneur.
In 2014 he joined NH Hotel Group as CMO where he is responsible for leading the global marketing and e-commerce strategies.

Fernando Vives
Chief Commercial Officer
Training and career
Fernando Vives
Chief Commercial Officer

Fernando joined Nh Hotel Group in 2014 as Senior Vice President Commercial Strategy & Pricing, in July 2016 we was appointed as Chief Commercial Official and member of the Management Committee.

Fernando leads the Commercial Strategy for all commercial disciplines (Sales, Distribution, Reservations, Pricing and Revenue Management, Business Intelligence, etc.) to ensure top line growth aligned with NH´s Strategic Plan

He is an expert on Revenue Management, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents.  

Previously to NH Hotel Group Fernando occupied different positions at the Le Meridien, the Ritz in Madrid, Hesperia Hotels and Meliá Hotels International, where he spent 8 years. From Global Director of Revenue Management to Senior Commercial Director EMEA and Premium Brands, not only being responsible for top line results in the area but outbound business, the global sales force and leading the luxury sales strategy for the group.

Fernando has entrepreneurial experience, that he applies on his daily practices. He is an entrepreneur himself, co-funding the Revenue Management & Distribution firm Xotels, ltd in 2006.

As a passionate hotelier and mentor, he founded in 2009 the Masters Degree “Expert on Revenue Management “ at Universidad Rey Juan Carlos in Madrid, that has consolidated as the most prestigious and solid RM Official education in the  Spanish language. He is as well associate professor at IE Business School, teaching Distribution and Pricing on their MBA programs.

It is usual to see him as keynote speaker in conferences hosted by Eye for Travel or HSMAI.

Carlos Ulecia
General Secretary
Training and career
Carlos Ulecia
General Secretary

Carlos Ulecia Palacios has a degree in Law and Management. Ulecia holds a Master in Company and Tax Law from IE Business School (Madrid). He has worked as senior associate in Landwell Law, firm of PricewaterhouseCoopers. In 2000 he was appointed director of the legal department in Indra Sistemas. He joined Prisa in 2007 as Vice Secretary of the Board of Directors. He is professor at CEU San Pablo University and at IE Business School (Madrid). He is currently General Secretary of NH Hotel Group.

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