The Palm Beach Marseille will become a nhow hotel in 2018

NH Hotel Group will manage this hotel
30 March 2017
  • The Company has signed a management contract for the Palm Beach Hotel, operating it  under the brand NH Hotels until October 2017 when it will close to undergo a complete refurbishment that will transform it into a nhow brand hotel
  • This nhow hotel will be added to the three currently existing establishments of this brand in Milan, Berlin and Rotterdam.  
  • By 2019, the Company aims to reach 4 additional destinations with its nhow brand, including Marseille and Amsterdam, Santiago de Chile and London, locations where the Company already has the nhow projects underway.
  • NH Hotel Group increases its presence in the French market and specially in Marseille where the Company will open its first NH Collection hotel also in 2018


As of May 1st 2017, NH Hotel Group will start to manage the Palm Beach Hotel in Marseille, property of SHPB (Société Hôtelière du Palm Beach), under its NH Hotel brand - only to close its doors in October 2017 for a complete refurbishment led by Marseille architects Claire Fatosme et Christian Lefèvre and the architect Teresa Sapey in Madrid and to reopen again under the nhow brand in the second quarter of 2018.

With 150 rooms and 15 meeting rooms, the largest of which can accommodate up to 300 people, the future nhow, will exceed guests’ expectations, for both business and leisure. Located in one of the most beautiful bays of the Mediterranean -the Prado beaches - and close to the Vieux Port, the MUCEM, the Corniche, and the Parc Chanot, the Palm Beach hotel sits facing the Calanques National Park, with an outstanding view over the sea and the Château d’If. These surroundings, together with the quality of the hotel’s infrastructure, its unique swimming-pool, its large terrace, its bar and its Mediterranean restaurant, make the Palm Beach Hotel Marseille a destination in itself.


nhow, the most chameleonic brand of NH Hotel Group

Under the nhow brand, the Palm Beach Hotel Marseille will deploy the standards of the most chameleonic brand of NH Hotel Group. Taking its inspiration from the most avant-garde cities in the world, nhow hotels are designed by the most creative minds of the moment: Foster + Partners, OMA- founded by Rem Koolhaas, Karim Rashid, Sergei Tchoban or Matteo Thun, among others; nhow is  both a hotel and an explosion of inventiveness occupying one single space.

At nhow hotels nothing is pre-established and everything is unexpected. Iconic, inspiring and surprising, from the hotel entrance to the rooms, the lobby, the restaurants, the corridors, the meeting rooms and the creative spaces, the experience is different for every consumer but with a common sense of “wow”.

nhow is already present in Milan (Italy), Berlin (Germany) and Rotterdam (The Netherlands) and is expected to reach 4 additional destinations by 2019 including Marseille (France). In addition to the three hotels of this brand already running, the Company has three other projects ongoing: nhow Amsterdam RAI, the biggest hotel in The Netherlands with 650 rooms and two other developments in Santiago de Chile and London.


Projects in the pipeline in France

In addition to the management contract for the Palm Beach Hotel Marseille, which has been signed for a period of 20 years, NH Hotel Group will continue to increase its presence in France, and especially in Marseille, with the opening of another hotel in the city in 2018. This new hotel will be the first of the Group’s upper-upscale brand, NH Collection, in the country.

NH Collection Marseille will have 169 rooms, three meeting rooms, a fitness centre and a wide range of services characteristic of NH Hotel Group. The hotel, which will be located on one of the city's main streets – La rue de La République -  will occupy a building currently under renovation and only 350 metres away from the third largest port in Europe.


About NH Hotel Group

NH Hotel Group ( is a world-leading urban hotel operator and a consolidated multinational player. It operates close to 400 hotels and almost 60,000 rooms in 30 markets across Europe, the Americas, Africa and Asia, including top city destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.


About the architects

Claire Fatosme et Christian Lefèvre, in Marseille, share their work lives since the beginning of the 1980’s and the same vision for architecture that is to them contemporary, strict and emotional. Their studio is made up of a team of 8 people sharing their views and allowing the sustainable quality of the projects. Their work includes in particular the C2 Hotel in Marseille, the refurbishment of the Palm Beach Hotel Marseille in 2002, the Mercure Prado Hotel in Marseille, as well as other hotels and many collective housings.


About Teresa Sapey

Teresa Sapey is an Italian architect and designer born in Turin in 1963. She studied architecture at Turin Polytechnic University where she graduated with honors in 1985. She also studied Fine Arts at the Parson School of Design in Paris and a Master at the Ecole Nationale Supérieure d'Architecture of La Villette. In 1990 she moved to Madrid where she opened an architecture studio with her name. Nowadays, she develops national and international projects, printing in all of them her personal signature. Her leitmotif is clear: design spaces that provoke emotions.

Her career has been recognized with numerous awards among them, Wallpaper in 2007, Women Together award by United Nations, "Cavaliere della Repubblica Italiana" title by the Italian Republic or "Interior designer of the year" by AD Spain magazine.