Our commitment

Our commitment

TEXT

We operate our hotel business with the ambition of leading the responsible behaviour, creating shared value at an economic, social and environmental level, wherever we are present. We strive to offer unique experiences to our clients at the hotels, as well as to our employees; to be active in the communities where we live and in caring for the environment. This allows us to transmit the ethical and responsible business principles that guide the way we work.

We engage in active and effective dialogue with our stakeholders through multiple channels and formats in order to keep up-to-date of new demands and needs, and better respond to our customers’ concerns and opinions. Satisfaction surveys with customers and employees are constantly conducted, as well as regular meetings and encounters with other stakeholders, including shareholders, suppliers, employee’s representatives and third-sector agents. Additionally, the presence in the social media is key as a space for dialogue and interaction with customers and society.

TEXT + IMAGE

Our economic, social and environmental contribution

We contribute to the sustainable development in the countries where we conduct our operations. This contribution, which we started to quantify two years ago, allows reporting on the main direct impact in the economic, social and environmental areas.

To report on its impact, we analysed the key indicators that help identify the main direct contributions generated by our activities:

DIALOGUE WITH STAKEHOLDERS

2013 ACCIONISTAS CLIENTES EMPLEADOS PROVEEDORES MEDIO AMBIENTE SOCIEDAD
Webs corporativas específicas
Encuestas de satisfacción
Estudio de mercado        
Reuniones y encuentros        
Participación en actos y foros
Comunicación y publicación de información
Destacado 2013

Presencia

FTSE4Good 

Redefinición de la marca

Plan de reposicionamiento

NH Hotel Group Rewards

Valoraciones de clientes

Formación nuevo NH

Voluntariado Corporativo

Compras responsables

(Cuota 7,06 LISMI)

Nuevo Plan de 

Sostenibilidad

Premio GBTA

Alianzas y proyectos 

sociales

 

Pillars of performance

Pillars of performance

EMPLOYEES

COMMUNITIES

SUSTAINABILITY

ETHICS AND RESPONSIBLE VALUE CHAIN