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Europe: Germany and Spain at the top
The GBTA estimates that Germany will continue to lead the growth of the business travel industry in 2017, with annual growth of 7.5%. It will be followed by Spain (+ 6.5%), the United Kingdom (+ 4.7%), France (+ 4.2%) and Italy (+ 2.6%).
The United States: uncertainty slows business travel
On the other side of the Atlantic, the outlook is positive but with less growth than in Europe. The uncertainty that the American elections has generated for months, together with other economic factors, will affect the business travel industry. Sector volume is expected to increase by 2.7% next year.
Company policy and comfort rule when booking a trip
What factors have the most influence when booking a business trip? First of all, a company's policy dictates: 4 out of 5 business travelers (79%) state that this is the main factor they take into account when booking their business trip. Next is comfort (71% surveyed said that this is a very important factor) and then price (70%).
This data comes from a GBTA Foundation study of about 1,000 professionals who travel regularly for work in the United States and Europe. The results were presented during the annual meeting.
The respondents also care about the flexibility of booking changes (58%), flexibility in trip cancellation (56%) and loyalty programs offered by companies (50%).
For more information go to: http://europeconference.gbta.org/
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