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SONY PICTURES SUCCESS STORY
Borde

SUCCESS STORY: SONY PICTURES

Entertainment, Hologram, Technology

SUCCESS STORY: SONY PICTURES

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SONY PICTURES CASE STUDY

SONY PICTURES chooses NH to organize its most impactful event. The first ever 3 D Holographic Movie Premiere Press Conference

CHALLENGE
To present the movie Chappie to the Spanish media in an innovative way, taking into account that due to tight agendas  the leading actor Hugh Jackmanand the director Neil Blomkamp were not able to travel to Spain.

THE SOLUTION
Thanks to 3D Holographic telepresence technology and a satellite connection, both celebrities could present the movie from Berlin as if they were in Madrid.

RESULTS
The client was very satisfied, since the premiere had a huge impact and extraordinary media coverage. The event was broadcast on main prime time News and published in the most relevant newspapers & magazines. Even the movie director, accustomed to work with the most advanced technology was astonished

* “The added value offered by NH Hotel Group, was key to ensuring the success of the event. Sony and NH worked together, in order to achieve the success of the project.” Pepe Ramirez, Marketing Director SONY PICTURES SPAIN.

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SUCCESS STORY: SONY PICTURES

SONY PICTURES CASE STUDY

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