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In today’s world of shock tactics and readily-consumable fashion industry, it’s not easy to surprise the guests of a fashion show. From luxury brands to high street favourites, they’ve experienced it all, or at least seen via the multitude of social media platforms we use. But El Corte Ingles – the leading department store in Spain - managed to exceed all expectations with the 5th edition of their MFSHOW MEN, where our NH Collection Madrid Eurobuilding was just as inspiring as the looks seen on the catwalk.
We helped them to achieve media coverage in a surprising way!
The space within Eurobuilding in which the MFSHOW took place just so happened to be underneath the hotel’s captivating and biggest Vaulted Led screen in Europe; an innovation that can be customised to the client’s needs. But what is a fashion show without the sense of exclusivity? That’s why the space was completely isolated from the rest of the hotel.
The high availability and creativity of the professionals at NH helped make the event excel expectations. Who’d have thought elevators would inspire the perfect catwalk entrance? The satisfaction of the client was summarized in these words, "Undoubtedly, we would repeat the experience".
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