Our history

The history of NH Hotel Group begins in 1978, when its first establishment opens its doors – the Ciudad de Pamplona hotel. Four years later, the chain moves beyond the region of Navarra and, with the incorporation of NH Calderón in Barcelona, takes its first steps into what would become just a decade later one of the first hotels chains in Spain, with establishments in Madrid, Barcelona and Zaragoza.

It was then, in 1988, that Corporación Financiera Reunida, S.A (COFIR) joined the company as a reference shareholder.

Corporate Governance

Vision

This clear and specific vision is the approach guiding the performance and commitment of the people who are part of the Group.

Beliefs

Our new NH culture is reflected in eight beliefs that perfectly describe our way of being in the Company.

Our brands
NH Collection Premium hotels located in major capitals across Europe and America. This category seeks to surprise guests by surpassing their expectations. More info
Our brands
NH Hotels Three or four-star urban hotels for guests who demand an excellent location with the best price/quality relationship.
More info
Our brands
nhow Hotels that are unconventional and cosmopolitan, each with a unique personality in major international cities.
More info

Hotel Directory

Since the launch of its international expansion, NH Hotel Group has combined organic growth with carefully-chosen acquisitions. NH Hotel Group is now one of the 25 largest chains in the world and operates hundreds of hotels across Europe, America and Africa. Throughout all of its hotels, the NH brand stands out in its dedication to high quality services and facilities. Explore the world with NH!

Executive team Gonzalo Aguilar CEO Gonzalo Aguilar, joins Minor Hotels Europe and Americas as CEO effective January 2025. With 30 years of experience at Marriott, he has contributed significantly to the company’s record growth and profitability in the EMEA region as Chief Operating Officer... Training and career Executive team Rufino Pérez Chief Operations Officer & Global
Transformation Leader
Rufino Pérez Fernández studied Economics and Business Administration at the Universidad de Vigo and has an Executive MBA in Tourism Enterprise Management from the Instituto de Empresa. He has developed most of his professional career in the hotel industry, holding positions such as Head of Internal Audit, Organization and Systems... Training and career
Executive team Laia Lahoz Chief Assets & Development Officer Laia Lahoz who boasts a Degree in Law School from the Pompeu Fabra University and a Master’s Degree in International Cooperation from the University of Barcelona, has a vast professional experience in Mergers & Acquisitions, Asset Management and Legal Affairs. She started off her career in the renowned law firm Garrigues and... Training and career Executive team Isidoro Martínez de la Escalera Chief Marketing & Communication Officer Isidoro Martínez de la Escalera (Barcelona, 1965) studied Engineering at the E.T.S.I.I. of the Universidad Politécnica de Madrid and has a PDD (Management Development Program) from IESE Business School. He has held leading responsibilities in the areas of General Management and Marketing in multinational companies operating in the... Training and career Executive team Fernando Vives Chief Commercial Officer Fernando joined Nh Hotel Group in 2014 as Senior Vice President Commercial Strategy & Pricing, in July 2016 we was appointed as Chief Commercial Official and member of the Management Committee. Fernando leads the Commercial Strategy for all commercial disciplines (Sales, Distribution, Reservations, Pricing and Revenue Management,... Training and career Executive team Marta Pérez-Leirós Chief People & Sustainable Business Officer Marta Pérez-Leirós, graduated in Law and Business Administration from the Universidad Pontificia de Comillas (ICADE) and Executive & Life coach from CTI Global Iberia, has held positions of responsibility in the Human Resources area of ​​companies such as Credit Suisse or Applus+. Throughout the 14 years that Marta has been... Training and career Executive team Carlos Ulecia General Counsel Carlos Ulecia Palacios boasts a degree in Law and a diploma in Business Administration from the University of Zaragoza and a Master’s Degree in Legal and Tax Advisory from the IE Business School of Madrid. He has developed his professional career in the legal areas of renowned international companies, specializing in Mergers &... Training and career Executive team Ana Muñoz
Chief Financial Officer Ana Muñoz has a strong, broad-based background with over 25 years of experience in the full management of key financial functions: AP/AR, Treasury, Tax and Business Process Outsourcing (BPO) with a focus on audit, consolidation, management control and financial reporting. She has held senior positions... Training and career
Executive team Alonso Escrivá de Romaní
Chief Financial Officer Mr Escrivá de Romaní Arsuaga is Graduated in Business Administration at Carlos III University in Madrid. After a period working in the consulting sector with Accenture, Alonso joined the Company in 2006. Throughout these years, he has developed his career in different financial and strategic positions within NH Hotel Group, in areas such as HR Analysis and Organization... Training and career

Awards and recognitions

Choose a category and discover the awards received

Select category:

Scroll to top?>

This site uses its own cookies and those of third parties to support browsing, improve the user experience, personalise ads, display ads and content relating to your preferences and conduct statistical analysis on browsing habits. You can change your Configuration or obtain more information in our Cookie policy.