From the heart of Madrid’s shopping paradise

Whether it’s department stores full of choice, chic international brand names, Madrid’s answer to London’s Soho or back streets full of local designer boutiques, Spain’s capital is always open for business.

The NH Concierge’s Tips

A visit to our NH Collection Colón hotel places you right in the center of Madrid’s exclusive, up-market shopping zone. With wide, beautifully paved sidewalks, dotted with majestic trees and stylish benches, you can stroll past big-name designer stores, popular retail brands and quaint boutiques found nowhere else on the planet. Known as the Milla de Oro, the Golden Mile, shopping heaven for those that seek elegance and individuality is just a short walk from the hotel.

World-renowned brands in luxury surroundings

Calle Serrano revels in its reputation as Madrid’s main luxury shopping street, part of the Golden Mile, and is where you’ll find elaborate and minimalist window displays from the likes of Loewe, Gucci, Carolina Herrera and Yves Saint-Laurent. As one of Spain’s most famous fashion exports, the much-cherished retailer Zara, with its constantly changing, fashion-forward styles, sits comfortably among the international elite. As well as fashion shops, the neighborhood offers hairdressers, jewelry outlets, tailors, florists, and antique shops to add variety to your wander, not to mention some huge department stores like the incredibly diverse and highly regarded El Corte Inglés

Variety spices up the shopper’s life

When it comes to Spain’s capital city, all tastes and budgets are catered for. Away, but not far, from the area of Serrano you should take a stroll along Calle Jorge Juan, Claudio Coello and Hermosilla, all interconnected and with a wonderful selection of beautiful little shops – including many Spanish designers – with their own take on what’s hot. Calle Fuencarral, which is a pedestrianized boulevard running between the metro stations of Gran Via and Bilbao, imparts another style. Think young, think grunge, think rock, think cool. You can feel the vibe of the area just walking through the built-up tenements with the music escaping from each vendor’s door giving a clue to what may be found inside.

Opportunity lies in every hidden side-street

From Fuencarral, sometimes referred to as Madrid’s equivalent of Soho, and the perpendicular Calle Hortaleza, check out the many little streets that run off for even more choice, with Calle de Augusto Figueroa the answer to every shoe-shopper’s prayer. And if fashion boutiques and avant-guarde are your thing then Calle Almirante is the place for you. Pop in and out of the many doorways and there’s always the bonus of a refreshment and chance to put down your bags for a few minutes at any of the friendly bars and cafés along the way. Just don’t get too comfy, as Madrid’s shopping experience is always waiting.


Looking for a luxurious base with a great location? Our special boutique style hotels in Madrid are perfect for you.

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