The 7th edition of the Amsterdam Light Festival
The 7th edition of the Amsterdam Light Festival. Every year the festival follows a new theme. The theme for 2018-2019 ‘The Medium is the Message’ throws a new light on the city. This famous statement was once made by Canadian scientist Marshall McLuhan. The idea was simple: not only the message itself is important, also the way we send it. The role of light in conveying a message and the city of Amsterdam as a medium for telling stories are key to this 7th edition of the Amsterdam Light Festival.





