Florence is one of Italy’s most enchanting destinations. Visitors love its unique blend of art, history, culture, and delicious cuisine. Stay at Porta Rossa Hotel Firenze, Colbert Collection, and you’ll find the very best of the city on your doorstep. In fact, the Arno River, Ponte Vecchio, and the Uffizi Galleries are all within walking distance.
The hotel itself is extraordinary. It’s rich with stories, layered in craft, and full of character. Thought to be the oldest hotel in Italy, the building features a 13th-century tower, preserved frescos, and stained-glass ceilings. Its famous red door acts as a shared portal, connecting guests through both time and place. Once you pass through, you’ll find a hotel that embodies centuries of artistry and craft. However, a sense of mischief also remains. The hotel goes by the Bartolini family motto of ‘per non dormire’ (so as not to sleep), embracing wit and light-hearted rule-bending wherever possible.
It’s said that the Bartolini family’s wealth was earned when one of the family members outwitted his competitors by serving them poppy-laced wine, ensuring they missed an early morning business meeting. Of course, this is merely a legend. However, today the family’s motto and this enchanting tale are immortalised in the hotel’s emblem, which you can see on stained glass around the hotel.
- Believed to be Italy’s oldest hotel
- Walk to Piazza della Signoria, Ponte Vecchio and the Uffizi Galleries
- Just moments from the designer boutiques of Via de’ Tornabuoni
The hotel’s charm and sense of history is on display in the 69 rooms and suites. Each offers the ultimate Florentine retreat, and features soft-lit architecture, a serene atmosphere, and the perfect blend of historical features and modern amenities. Within, wooden tones and soft ivory furnishings are complemented by contemporary comforts. Many of our Signature Suites also feature original features, such as frescos. A range of accommodation options are available, but the jewel of the property is the Monalda Tower, which hosts its own suite that offers awe-inspiring views of the city center.
- Unique and characterful rooms and suites that effortlessly blend historic character with modern furnishings and amenities
- Unwind surrounded by soft ivory tones, natural materials, and subtle red accents
- Select rooms feature restored frescos and inspiring city views
Dining options at Porta Rossa Hotel Firenze, Colbert Collection celebrate the very best of local flavors. The hotel’s dining offering is headlined by a concept that has been developed in collaboration with eight-Michelin-starred Italian chef, Paulo Airaudo. Here you can enjoy local delicacies, such as spaghetti Nerano style with raw scampi, as well as the finest Tuscan wines. Elsewhere, a vast breakfast buffet is served each morning. Meanwhile, the Lobby Bar, headed by Tonino, serves signature cocktails with a side of mischief.
Added to this, thanks to the experiences at Porta Rossa Hotel Firenze, Colbert Collection, you will enjoy under-the-radar access to the city’s living craft. From guided hotel tours to gold leaf workshops and even vineyard experiences, you will experience an authentic side of Florence that few visitors get to see.
Whether you’re marveling at the building’s architecture, experiencing the impeccable service, or simply unwinding, Porta Rossa Hotel Firenze, Colbert Collection invites you to feel part of Florence’s living history.
- Experience Michelin-inspired dining
- Embrace local Florentine culture through dedicated experiences
- Live like a local, unlocking a side of Florence few visitors truly get to experience
CITR: 048017ALB0124
CIN: IT048017A1O9HCDONC








































































